CEO Newsletter – December 2020

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Dear colleagues and friends,

It has been a challenging year for so many people, including the Kennedy Care team. Still, I am incredibly grateful to our cherished staff members and community partners. I would like to end the year with a note of gratitude for the people who have worked so hard to provide quality care to our community, and for the accomplishments our team was able to achieve.

Wishing you and your family a wonderful holiday season,

David Kennedy

CEO & Founder
Kennedy Care


Care during COVID-19

Even before the pandemic, taking care of families in need was our mission.  We are proud that, because we had a plan on day one,  we have been successful in keeping families safe.

Our leadership team has been working hard to implement and improve screening and testing protocols, and to ensure that our caregivers and clients have access to PPE. We also help our caregivers take care of themselves by sharing resources on managing stress, preventing burnout, and practicing self-care. 


Survey results from our caregivers

We are actively listening and soliciting feedback from our caregivers to make sure they feel supported during the pandemic. We are proud to say that an overwhelming majority feel that we have provided them with appropriate support and training.  


  • Kennedy introduced “Life Care Professional of the Month and Year” to recognize our outstanding employees. Honorees are selected by each program. 
  • Safe At Home provided care for numerous families of health care professionals representing Michigan Medicine, Henry Ford Health System, and Beaumont Health. We are proud to support these workers as they serve on the front lines of the pandemic. 
  • Safe At Home also launched Nanny Share, which provides one caregiver for the children of two families at the same time in one family’s home. Our nannies cared for more than 400 new families this year.
  • Patriot Care added six new positions to the team and increased new cases from 2-3/week to about 20/week. PC also expanded into northern Michigan and additional areas of Ohio. 
  • We spun out a new program called Share The Care with the intent of providing health care staffing to long term care facilities. We are preparing to staff our second facility in January 2021.
  • Catastrophic Care was created as a new program under the leadership of nurse director Kim Newman. She joined KC in October and we are already seeing her team becoming more organized and the program growing as it takes on more clients with catastrophic injuries. 
  • Life Care is our newest program and will be replacing Complete Care. This new approach to private pay senior care combines concierge services, small care teams, and high-quality staffing. We began to pilot this program in Q4 and plan on scaling it next year. 

Exciting things are happening for our Life Care Professionals!

This year, we launched our new Kennedy Care Academy program for our valued caregivers. Additionally, all our caregivers now have a new title: Life Care Professional (LCP)

Through our Kennedy Care Academy, we provide LCPs with ongoing training opportunities in advanced healthcare, life skills, and customer service related topics. This allows the LCP to further develop their knowledge and skills in order to care for a wider range of clients.  

We are very proud of our new Life Care Professional program and the many opportunities it will bring for our trusted and valued caregivers.


Kennedy Care Diversity, Equity and Inclusion

Kennedy Care formed a Diversity, Equity and Inclusion Committee that will ensure that all KC voices are heard, provide resources, and improve training for administrative staff, field staff, and clients to understand our own biases and the diverse world around us.

One example of our new work is a partnership with Michigan Roundtable, a non-profit organization based in Detroit whose mission is to “develop, organize, and empower individuals and communities to advance equity and opportunity for all. 

Together, Kennedy Care and Michigan Roundtable developed a Diversity, Equity, and Inclusion survey for our employees, which we are using to design instructional cultural competency and learning sessions for our administrative staff and Life Care Professionals. The assessment will aid in the development of programs that enable us to understand the diverse world around us through open communication, increased self-awareness, and mindfulness of our behaviors.


We are looking for caregivers to join our growing team

We have open positions for high-quality caregivers and people who love caring for families in need. 

If you or someone you know is currently seeking employment, we encourage you to share this message with them.


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